We combine cutting-edge social media strategies with our deep understanding of the automotive industry. We reach your prospective clients with our hyper-targeted custom audiences and capture them with our engaging, thumb-stopping creative, all engineered to drive business to your dealership.
Our specialized social offerings work in harmony with our SEM and display campaigns to create a powerful unified digital presence that captures and reengages potential customers across channels. Our approach is not “one size fits all” – we tailor our strategy to the demographics unique to your area.
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Bringing Tier 1 quality creative to Tier 3.
Our in-house creative team produces beautiful creative content for all the latest ad formats, including full-screen canvas ads, collection ads that feature your inventory, motion ads, video, and carousels. We ensure our ads are thumb-stopping in a way that embraces modern consumers need for novel, interactive experiences online.
Hypertargeting that reaches new audiences
Our team researches the demographic makeup of your area and targets specific audiences around your dealership. We design our ads to target non-English speakers in their own language whether it be Chinese, Spanish, or Korean. Our corporate ads target employees of local businesses with customized messaging and offers, furthering your dealership’s partnerships in the community.
Dynamic Retargeting on Social
You may have noticed products you’ve shopped for follow you in advertisements across the web. We offer dynamic retargeting for social, which retargets visitors to your website with the very car, or cars, they viewed in your inventory. This VIN-level retargeting is made possible by our custom inventory solution, so we can seamlessly engage potential customers without having to integrate with your inventory provider.
Language-based Digital Strategies
We offer social, SEM and display campaigns with custom creative in the languages that comprise your community. Our multilingual search results drive traffic to our language landing pages on your website, where we can then retarget them on social. If your area has a large demographic of Spanish, Korean, Chinese, or any other non-English speakers, our ethnic campaigns are the perfect way to position your dealership as the clear choice for these potential customers.
Advanced SEM and Display Capabilities
We leverage machine learning optimization software such as algorithmic bidding that will provide a strong basis for our campaign managers to then be able to manually fine-tune, combining the best of both worlds for a more impactful result. We are ad copy obsessed, and we do A/B split testing of ad copy weekly.
Retail HR Offerings
Use the power of social to brand your dealership and attract qualified applicants to fill available roles. Our HR packages help you to attract the right people, and we also specialize in helping you to attract multicultural staff. Having multicultural staff can be a critical piece to engaging with new customer segments in other languages.
Measuring Your Results
View your social, search and display campaign metrics with our live, interactive dashboard. Our dashboard provides demographic, device, and gender breakdowns as well as results from specific campaigns, such as language and corporate. We also offer metrics at the VIN level, so you can view which vehicles in your inventory performed the best with our dynamic ads to measure ROI.