Lectrium delivers tailored EV digital marketing solutions and merchandising tools to help dealerships sell more electric vehicles by providing better data and insights for their customers. The Electric Vehicle Detail Page (EVDP) Bundle simplifies EV pricing and financing, educates customers on charging and range capabilities, and builds trust and confidence in EVs. Placed directly on dealership websites, the EVDP Bundle is customized for each electric VIN in the dealer's inventory.
The premium bundle includes the EV Savings Badge, EV Range Map, and CO2 Savings Badge, addressing the top consumer barriers to EV adoption—affordability, range anxiety, and access to charging. With these tools, dealerships can provide accurate EV data, equip sales teams to confidently answer customer questions, and drive faster EV inventory turns for a healthier EV business unit.
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BMW EV Range Map
Visualize EV Range on real driving roads with DC fast chargers directly on your VDPs.
The EV Range Map is an interactive VDP tool designed to help dealer’s address range anxiety during the EV sales process from their website. The EV Range Map allows customers to visualize one-way and roundtrip range distances on a real map for every new EV and PHEV in inventory. Additionally, the tool allows customers to see public DC fast-charging stations located within the displayed range, offering practical insights into charging accessibility. The EV Range Map also provides personalized range maps based on a customer addresses, enabling them to explore range distances tailored to their specific location. By offering this level of detailed and personalized information, the EV Range Map builds customer confidence in an EV, enhances the online shopping experience, and empowers dealerships to better educate and convert EV shoppers.
BMW EV Savings Badge
Explain the affordability of driving electric to build value in your EV inventory!
The EV Savings Badge is an interactive VDP tool designed to explain EV affordability and potential savings associated with purchasing an electric vehicle. The EV Savings Badge personalizes savings for every EV and PHEV in a dealer’s inventory, highlighting federal tax incentives, state rebates, and fuel cost savings available for each VIN throughout a six-year ownership period. By showing potential 5 ownership savings, the EV Savings Badge helps dealerships educate customers, build trust, and capture more EV leads. This tool not only boosts customer engagement but also empowers sales teams with data-driven insights to close more EV deals.
BMW CO2 Savings Badge
Showcase environmental benefits of driving an electric vehicle.
The CO2 Savings Badge is an interactive VDP tool that enables dealerships to showcase the environmental benefits of switching to an electric vehicle. It transforms abstract carbon emissions data for every EV in a dealer’s inventory into relatable and understandable metrics, reinforcing the value of going electric. The tool highlights tangible benefits, such as the amount of CO2 saved compared to driving a gas-powered vehicle, and allows customers to input their annual driving range to view their personalized environmental impact. By educating customers and strengthening a dealership’s position as a sustainability leader, the CO2 Savings Badge is an essential tool for engaging today’s eco-conscious car buyers.