Apollo Ads advertises 100% of your inventory and your service department across every digital medium with compliant prices, payments and incentives. It automatically creates, updates and manages ads on Google, Bing, Facebook and YouTube, and fully integrates with Apollo Sites, ensuring all your digital ads match your website 24/7/365. Every digital ad or video will match your VDP's 100% of the time. Apollo Ads exceeds the standards of the Google and Facebook Guidebooks.
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Search
Apollo Ads generates the industry’s best-performing search ads for new, used, certified, and service departments within your Perfect Market. Every model on your lot is advertised with to-the-penny lease and finance payments reflective of current OEM incentives, rebates and preferred dealer pricing, and updated automatically with the latest data. Performance is driven by ad relevance to the consumer’s shopping intent and every ad leverages the search engines’ A/B testing functionality with up to 5 variants of each ad and 3 variants of each price extension to further improve relevance and performance with different trims, payment terms and even the other models the consumer is likely to purchase with Upgrade Matrix ad extensions. Apollo even updates bids every 30 minutes to further optimize your budget.
Video
Apollo Ads utilizes Advid to automate the entire video creation, distribution, and management process. Advid drives shopping interest from both your customers and conquest opportunities alike with compliant, payment-based video ads for every new and pre-owned model you sell. Videos can be branded for your dealership, or integrated with national OEM creative, and are automatically uploaded to YouTube on a continuous basis as pricing, incentives, and inventory change. Plus, ads are optimized towards store visits to maximize market performance and correspond with your other campaigns across the Apollo Customer Experience Platform to ensure consistency.
Social
Apollo Ads delivers an industry-first for social media advertising with our payment-based ads on every model in stock. Social ads target in-market customers and conquest opportunities, delivering a relevant message to each consumer. Ads are generated for new, used and service departments and are consistent with the rest of your marketing. Sales campaigns use Upgrade Matrix with your inventory, pricing, rebates and incentives to deliver a uniquely targeted ad every time. All ads are updated daily, meet all compliance regulations, and include transparent reporting for optimal attribution and performance.
Display
Apollo Ads re-engages online shoppers with dynamic display ads for the new models they are shopping for based on their history on your website. Pre-owned vehicles are advertised at the VIN level with one-to-one marketing on the exact vehicle the consumer viewed. Ads are updated daily with current pricing, inventory, and incentives. Every ad is optimized through our bid management solution every 30 minutes to create the most efficient ad buy possible.
Offer Manager
According to Google, a payment is the most requested piece of information during ready-to-by-moments. Advertising payments provides price transparency and delivers 4x the engagement. Apollo’s offer management platform calculates to-the-penny payments on all new and pre-owned inventory, generating unique cash, lease and finance offers on every vehicle.
Ad Sync
Apollo’s proprietary multi-channel marketing API allows you to advertise your entire inventory across all customer touchpoints. Ad Sync instantly pushes ads into every major advertising channel, like Email, Google, Bing, Facebook, and YouTube, to ensure that the content and offers on your website are consistent with your campaigns.
