Reach every BMW shopper.

Powered by industry exclusive real-time bidding and machine learning, Dealer.com Advertising applies unsurpassed shopper data and website and inventory automation to deliver BMW dealers the industry’s most effective digital ads.

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Reach the right target at the right time with the right message.

Make smarter investments and own the moments that matter most with the power of first-party data from Cox Automotive. Reach the right target at the right time with the right message, so you can sell more cars more profitably and deliver a superior dealership experience.

First-Party Data. First-Class Insights.

Access the largest, most comprehensive, first-party automotive data available exclusively from Cox Automotive, including Autotrader and Kelley Blue Book. Future-proof your ability to target potential customers with accuracy and efficiency in the fast-approaching cookie-less world.

Meet Consumers Right Where They Are.

Grow customer connections, leads, and conversions with a multichannel marketing strategy, from social posts to paid search to Connected TV videos. All informed by a continuous flow of buying signals across the Cox Automotive portfolio.

Dedicated Advertising Experts.

Get a team of experts focused on making sure your advertising is seen by real humans. We make sure you get the most for your digital advertising dollar through leading fraud-busting powerhouses like HUMAN and the Trustworthy Accountability Group.