No other company knows BMW Aftersales like Epsilon. As the exclusive provider of the brand’s Tier 1 and Tier 2 Aftersales Marketing Programs, we bring data, strategy and history that no other partner can match — positioning us perfectly to deliver Tier 3 digital success beyond any and all independent competitors.
Whether you’re looking to drive awareness of BMW Value Service, boost customer pay traffic and retention or win back lost owners, Epsilon’s marketing solutions and the data behind them enable you to meet your BMW dealership’s most critical needs. It’s why your choice of Epsilon is about more than just selecting a vendor, it’s about selecting a longstanding partner who already knows the brand, the customers and the business better than anyone else.
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Service Advantage Paid Search
Protecting Service Business, Growing Dealer Advantage.
While independent repair shops actively target BMW drivers searching for affordable service alternatives, BMW dealers’ SEM campaigns too often focus on retail, leaving aftersales keywords underfunded and their service business undersupported.
Epsilon puts it all together, delivering BMW-specific Aftersales Search campaigns that complement your dealership’s retail SEM. As BMW’s Aftersales Marketing Partner, we understand how to target high-intent customers who are specifically drawn to independent dealers. This enables us to win them back into your loyal customer base by controlling impression share and dominating coverage across your PMA.